Course Description

How to Attract More Profitable Clients to Your Beauty Business

If you've ever been in a position where you've worked your butt off only to find that you still can't pay your bills on time, then the chances are that you've been attracting the wrong kind of clients into your beauty business.

These are the kind of clients who:

Never remain loyal

Won't re-book appointments

Never purchase services or products for full price

Never refer others to your business

Don't value your advice, expertise or professionalism

In other words, they are the kind of clients you simply can't make a decent profit from.

Let me tell you this - you deserve better clients than these people and you can have them if you know how to attract them into your salon or spa.

It's not that difficult, but it must be deliberate.

In this e-course I will show you the 4 major reasons why you're attracting the wrong clients AND what you must do to change it.

We'll cover:

Your branding and the message it should be sending to prospective clients

How to find more people just like your current core clients

How your marketing and promotions could be affecting the type of clients you're attracting

How your location will affect what services you need to offer in order to attract the right people

This course includes lifetime access to:

Video training

Downloadable slides

Downloadable workshop notes

Downloadable key points document

Downloadable worksheet

Pop quiz

By the end of this course, you'll know exactly why you've been attracting the wrong kind of clients into your beauty business, and more importantly, you'll know how to stop going down this path and start attracting more profitable clients.

Are you ready to start making some real profit from what you're passionate about doing?

Then let's get started right now!

Principal Beauty Biz Coach and Copywriter.

Pam Stellema

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse, and worked in my mother’s dress shop!But getting back to the important stuff…I opened my first salon in Brisbane which was a raving success, and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.Finally I sold up my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books.Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.

Course curriculum

  • 2


    • Information Module - Download

    • Key Points - Download

    • Worksheet - Download

  • 3

    Module 1 - The Right Branding to Attract the Right Clients

    • Video - The Right Branding to Attract the Right Clients

    • Module 1 - Powerpoint Slides PDF

  • 4

    Module 2 - Identify Your Core Clients

    • Video - Identify your Core Clients

    • Module 2 - Powerpoint Slides PDF

  • 5

    Module 3 - Marketing the Right Services to the Right People

    • Video - Marketing the Right Services to the Right People

    • Module 3 - Powerpoint Slides PDF

  • 6

    Module 4 - Matching Services to Your Location

    • Video - Matching your Services to Your Location

    • Module 4 - Powerpoint Slides PDF

  • 7

    Summary & Knowledge Quiz

    • Video - Summary

    • Summary - Powerpoint Slide PDF

    • Quick Quiz - Test Your Knowledge

  • 8


    • Congratulations! You've completed your course.

    • Other resources for Salon and Spa Owners

  • $37.00

    $37.0033 Proven Strategies to Make More Money in Your Salon...Right Now

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